Jeremy F.Parker 3 Jan 98
What the LCC should do, and push for all others to do can, as ever, be defined by the four E's.We must get bikes on the present road system now. We must encourage people who are almost cyclists to get on a bike. we must encourage people who ride in one place to ride in others. We must encourage people who ride short distances to ride longer distances.
- in the window and on an inside wall of all outdoor equipment sellers and ski shops, especially those trendy ones in South Kensington and Covent Garden
- at all main line railway terminals
- anywhere where one drops off or picks up cars: car hire places, garages, park and ride locations etc.
- on the wall of gyms (especially in front of the exercycle machines)
- on notice boards beside such places as the Thames Path and by bike paths in the Royal Parks
- at the Design Centre bike exhibition, and at exhibitions of new architecture
- and of course in the window and on the wall of every bike shop and bike centre
We must revise and reprint the old LCC NW London and NE London bike maps, to supplement the present LCC map and correct its south-of-the-river bias.
We must reach new arrivals in London and give them the idea of cycling. We should leaflet every university fresher, and have estate agents leaflet everybody who moves house. The leaflets should be geared mainly towards cycling in general, although they should also carry a subtle recruiting pitch for the LCC
We must encourage riding by emphasizing the selfish benefits of cycling: To hell with the environment. Ride because it is fun, fast, healthy and life prolonging, because it enables you to show off your superiority in skill, and knowledge, and because it enables you to own equipment more unnecessary than a Rolex watch.
We must encourage riding by developing a standby plan, in advance, for publicity and help in case of such emergencies as tube strikes, or pollution episodes, to advise and help potential cyclists. We must encourage people to take rehearsal bike trips to check the routes out, just in case.
We should try to get the CTC/Bart's "Guide to Cycling in and around London" and the Cycling World "Cycling in London" revised and reissued
we should try to get a book published along the lines of the AA's "Town Tours of Britain" We could call ours "Town Tours of Britain" also, but ours would be for bikes, instead of for pedestrians, like the AA's.
We must encourage riding by encouraging the use of the `London Cyclist' to educate our members in good urban riding techniques. I understand that John Franklin has has already been invited to contribute an article. We should try and get articles from other authors as well: Patrick Field, Rob Van der Plas, Howard Boyd, John Allen of Boston, John Williams of Missoula, Montana, John Forester of Palo Alto, John Schubert from Pennsylvania.
We could also use London Cyclist not only to tell our members about good cycle facilities, but also to warn them against advocating facilities which are not so good
We should define what knowledge a "competent twelve year old", the hypothetical customer of the London Cycling Network, should have. "Nothing" is not an acceptable answer. The knowledge of the graduate of a RoSPA course seems appropriate. Children may well be better cyclists than adults. They have had less opportunity to pick up misinformation.
Once the knowledge is defined, we must try to ensure that children, and their parents, actually have that knowledge, and that other adults have it too, particularly those who influence others.
We should start an LCC seminar/course on dirty urban cycling tactics. BUT we should limit admission strictly to those who can prove that they have taken a course, and passed, in proper cycling techniques
We must encourage riding by trying to kill all publicity that says cycling is impossible under present conditions. We must kill such campaigns as: you can't cycle without: spacer flags/tabards/3M's reflecting material/helmets/Sam Browne belts etc. we must kill the idea that normal people can't cycle except on special paths/lanes/routes/facilities
We must encourage riding by encouraging the idea that saying that,"cycling is dangerous" is equivalent to saying that, "I need to learn more technique", and equivalent to saying that, "I do not know, as yet, how to take care of my children".
We must encourage riding by emphasizing, with a poster campaign in cooperation with road safety officers, that cycling is safe, and that cycling can be safer, by being in control:
- be safe by keeping away from the kerb
- be safe by controlling the traffic behind
- be safe by helping lorries to get round corners
- be safe by learning to negotiate right turns and left filters
- be safe by stopping cars from cutting across you
- be safe by learning to surf the roundabouts
- be safe by reading a book, or taking a course
- and teach your children to be safe in traffic as well
Emphasize that the entire road network is the London Cycle Network, and should be treated as such. It should stop efforts to define some different network.
We need answers to the following questions, which apparently the neither the government nor the councils are trying to answer. Now that the London Cycling Network is one third complete we should be observing the completed sections to see what lessons they can teach us.